EFFORTS

Education, food, freedom, oncology, radio, transportation and sports are the next decade's innovation platforms that we all have a responsibility to become involved with. We are all stakeholders in these communities and we all have an opportunity to participate.

The 21st century creative team look to recruit talent and empower it with a powerful process to address these questions, 1 community at a time.

Disclaimer

All of the information here is speculative. It is based on the review of widely published facts that are then distilled by a process designed to specifically change the course of an industry. The ultimate intention is to reach somewhere previously unimagined or undiscovered. A place, in opposition to Sir Joshua Reynolds contention that we have seen everything before, where new means new.

E is for Education

In the United States, the K - 12 grade model has never been challenged by anything other than a trend towards home schooling and curriki.org. In the UK, the free school movement is the only evidence that centuries of curriculum structure is at all challenged. While the 3 Rs remain the backbone of most early education, there is little understanding of premises such as how lifelong learning can be adopted as a principle by more than accident, how the digital revolution can change a child's life and how creativity can alter a student's experience of everything from finance to matriculation.

impossible

There are an estimated 7 billion mouths to feed today. By 2050 there will be approximately 9billion. As we continue to have fewer natural resources with new complexities for food production, pricing and distribution; it is an imperative to alter the food landscape with a mind to no one going hungry. Ever. The full larder, within this theory, is a human right.

food

2011 represented a year where Revolution sat at the global table once more. Occupy, the Arab Spring and the early milestones of elections that will be decided in 2012 all pose several questions that we will all, as humans, have to answer: how do we want to form and choose our political systems? How do we insure that the voices heard are the ones individuals want to form groups and communities around? How do we, as humans, inform our leaders how they will

freedom

The news from this front is fast paced and often mixed. While c. 200 diseases associated with cancer have now been identified a teenager has developed nano particles that kill the deadly cells. It is clear that a single concerted innovation based campaign must exist to once and for all determine what prevention, cure and care all look like in a world where cancer knows nothing of financial means or nationality.

oncology

Despite the existence of Twitter, Drive time remains a critical media landscape. Artists from all musical genres support specific stations who play their hits. There is still a chart show. Digital remains under used and I'll defined. Friends still recommend stations. I still listen to sports when I can. How is this? Where are we headed? And how, in the age of mobile as ubiquitous means of communication, do we re-invent the medium by which every generation alive has a connection?

impossible

We have used 1trillion barrels of oil in the first 125 years since its discovery. We will use the next trillion in 30. The next trillion, at that rate of advancement, in 7. These numbers, under a critical eye propose that it is not about getting from a to b; but what means we use to do so. Re-inventing transportation, community by community, means having more choices and more incentives for utilising those choices. How much, for example, does the global work force privately spend on commuting?.

impossible

The future of competitive sports remains a global question. While audiences grow and revenues climb, the costs of developing talent and being entertained escalate at exponential rates. Philosophies that permeate video games are being ignored by real games. Insights regarding human participation are being voiced at many levels, yet humans feel more and more alienated by the one thing we all share: an admiration of excellence.

Sports